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Urban Harmony Residences 3D Architectural Case Study

INTEGRATED DEVELOPMENT
URBAN HARMONY RESIDENCES

Task:

Real estate projects require different visual tools for different stages. For this case, we demonstrated how we support the developer throughout the lifecycle. First, we solved a tactical task: creating materials for a fast and effective presentation to city officials. Then, we shifted to creating a comprehensive marketing story designed to evoke an emotional response from future buyers.

Services:

  • Axonometric
  • Exterior Visualization
  • Interior Visualization
Client:

Task:

Real estate projects require different visual tools for different stages. For this case, we demonstrated how we support the developer throughout the lifecycle. First, we solved a tactical task: creating materials for a fast and effective presentation to city officials. Then, we shifted to creating a comprehensive marketing story designed to evoke an emotional response from future buyers.

Services:

  • Axonometric
  • Exterior Visualization
  • Interior Visualization
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Client:
INTEGRATED DEVELOPMENT
URBAN HARMONY RESIDENCES

Task:

Real estate projects require different visual tools for different stages. For this case, we demonstrated how we support the developer throughout the lifecycle. First, we solved a tactical task: creating materials for a fast and effective presentation to city officials. Then, we shifted to creating a comprehensive marketing story designed to evoke an emotional response from future buyers.

Services:

  • Axonometric
  • Exterior Visualization
  • Interior Visualization

Task:

Real estate projects require different visual tools for different stages. For this case, we demonstrated how we support the developer throughout the lifecycle. First, we solved a tactical task: creating materials for a fast and effective presentation to city officials. Then, we shifted to creating a comprehensive marketing story designed to evoke an emotional response from future buyers.

Services:

  • Axonometric
  • Exterior Visualization
  • Interior Visualization
Video Preview
×
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From City Approval to Sales Launch

Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.
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Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.
Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.
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Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.
Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.
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Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

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At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

Video Preview
×

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

Video Preview
×

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

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After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

Video Preview
×

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

Video Preview
×

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

Street-level view of the modern residential complex from across a busy road with traffic and people.
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Street-level view of the modern residential complex from across a busy road with traffic and people.
Street-level view of the modern residential complex from across a busy road with traffic and people.
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Street-level view of the modern residential complex from across a busy road with traffic and people.
Street-level view of the modern residential complex from across a busy road with traffic and people.
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Street-level view of the modern residential complex from across a busy road with traffic and people.
Landscaped community courtyard with residents walking and a father cycling with his child.
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Landscaped community courtyard with residents walking and a father cycling with his child.
Landscaped community courtyard with residents walking and a father cycling with his child.
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Landscaped community courtyard with residents walking and a father cycling with his child.
Landscaped community courtyard with residents walking and a father cycling with his child.
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Landscaped community courtyard with residents walking and a father cycling with his child.

Children playing football on a modern community sports court within the residential complex.
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Children playing football on a modern community sports court within the residential complex.
Children playing football on a modern community sports court within the residential complex.
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Children playing football on a modern community sports court within the residential complex.
Children playing football on a modern community sports court within the residential complex.
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Children playing football on a modern community sports court within the residential complex.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

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Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Video Preview
×

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Video Preview
×

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.
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Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.
Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.
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Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.
Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.
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Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

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Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Video Preview
×

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Video Preview
×

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.
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View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.
View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.
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View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.
View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.
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View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

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To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

Video Preview
×

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

Video Preview
×

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

View from the dining table looking towards the cozy living room, showing the sofa and TV area.
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View from the dining table looking towards the cozy living room, showing the sofa and TV area.
View from the dining table looking towards the cozy living room, showing the sofa and TV area.
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View from the dining table looking towards the cozy living room, showing the sofa and TV area.
View from the dining table looking towards the cozy living room, showing the sofa and TV area.
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View from the dining table looking towards the cozy living room, showing the sofa and TV area.

Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.
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Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.
Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.
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Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.
Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.
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Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

Video Preview
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The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

Video Preview
×

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

Video Preview
×

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

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Aerial bird's-eye view of a modern residential complex, showing the architectural master plan.

At the initial stage, the developer needed a fast, informative tool for negotiations with the city, not emotional art. We created this laconic axonometric visualization in just 5 days. It clearly demonstrates the scale, building volumes, and functional zoning without overloading the viewer, allowing the client to proceed quickly to official approvals

After approval, we moved to the detailed phase. Our goal was to visualize the concept of an "architecture dissolved in greenery." These renders show how buildings with green terraces are organically woven into a park zone. The main idea was to create the feeling of living in a cozy green oasis, which significantly increases the project's commercial attractiveness.

Street-level view of the modern residential complex from across a busy road with traffic and people.
Landscaped community courtyard with residents walking and a father cycling with his child.
Children playing football on a modern community sports court within the residential complex.

Landscaping goes beyond relaxation; it requires active leisure zones. The visualization of the rooftop sports ground demonstrates how to effectively use the entire available territory, creating additional amenities for residents and increasing the real estate value.

Sunlit outdoor terrace of a modern cafe, with tables and chairs on a warm, sunny day.

Details like these create the feeling of a lived-in, friendly environment. For the developer, such emotional images are a key marketing tool that helps the buyer not just evaluate the project, but truly want to live there.

View of a modern living room's sofa, with the dining table and kitchen in the open-plan background.

To demonstrate the project's premium status, we visualized the flagship penthouse. The spacious living room with double-height ceilings and panoramic windows is filled with light. We used noble natural materials and iconic furniture to create an interior designed to impress and offer a daily sense of exclusivity.

View from the dining table looking towards the cozy living room, showing the sofa and TV area.
Serene community relaxation area with modern benches, viewed through lush, landscaped flowerbeds.

The Outcome: This case proves our ability to adapt to the client's changing needs. By starting with a functional axonometry for approvals and evolving into high-end emotional storytelling for sales, we provided the developer with the exact visual assets needed at every step of the project's realization.

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